Our head of Publisher Relations, Romy Beard, has been invited to speak about Author Experience at this year's CSE Annual Meeting.
Romy is specialized in the academic online publishing industry, with a focus on publisher relations. And she’s one of our key experts in Open Access publishing terms.
While authors have always been super important, the rise of Open Access has put the author at the forefront of organizational agendas. In this session, we introduce the concept of AX (author experience) – what it is, why it matters, and what it means for Publishers. Panelists will highlight strategies tested and challenges faced in the quest to improve author experience.
The session will emphasize marketing as it is the function that requires the most transformation. For marketing, AX is not simply a shift in messaging. Communicating and engaging with authors requires new tools, techniques, and expertise.