4 PM CEST
Following on from a successful breakout session during this year’s SSP Annual Meeting, we are re-running this panel on Author Experience for publishers to join online. Guided by our panel of industry experts, we will take you through our self-assessment quiz that will reveal just how much you really care about your authors.
Do you have a strategy for how to interact with your authors? Do you use modern marketing technology to personalize their experience? How do you guide your authors through the submission process? Do you update your authors about the status of their manuscript? If an author complains about parts of your service, how do you respond?
This will be a fun and interactive webinar session we’ll help you assess how good your author experience is. We will discuss different elements of author experience with our guest speakers while participants complete their answers. You will leave the session some practical suggestions for improvements. The session will certainly keep you entertained and there will be ample opportunity for questions and comments from the audience.
Colleen Scollans leads Clarke & Esposito’s Marketing & Customer Experience Practice. She is a seasoned marketing, digital strategy, and customer experience leader.
David is Publishing Operations Director at the ASM.