Learn how users benefited from a unified access experience, whether engaging with content pre- or post-publication.
LibLynx provides flexible Identity, Access Management, and Analytics solutions to online resource providers and libraries. We make identity & access as simple as possible and as secure as necessary and deliver insightful analytics that are on-demand and in real time. We mitigate the risks of fraud and managing personal data. Our cloud native applications are technology and platform independent, with an architecture designed to simplify integration and facilitate customization.
Users often wear multiple hats when they interact online with a publisher. When submitting an article for publication, they are an author. When accessing institutionally-subscribed content, they may be a faculty member, a student, or an independent researcher.
However, publisher systems are usually siloed with no way to disambiguate between a user’s different roles. The author logging into an editorial system is typically treated as completely separate from the researcher accessing research, even if they are the same person.
This presents real challenges for publishers trying to deliver a unified experience across the research lifecycle. Their understanding of user needs is broken up across internal systems, with no easy way to build a more complete picture. And users face additional friction and effort when interacting with that publisher’s systems.
Delivering a truly unified access experience across the researcher lifecycle is critical. Publishers able to seamlessly deliver services across their internal silos benefit from a powerful competitive advantage in an increasingly complex market.
Emerald Publishing had already partnered with LibLynx to unify access across their online publications, enabling them to build a comprehensive picture of how users engaged with Emerald content.
Emerald had also partnered with ChronosHub to drive open access research through a simplified and improved publishing experience, unburdening authors of worries about compliance issues, payments, and reporting.
Integrating LibLynx into the ChronosHub access workflow provides users with a single access point for their Emerald journey. Users have a simple and consistent access experience whether engaging with content pre-publication or post-publication. And Emerald has a more complete understanding of users needs, enabling them to more effectively support them during the researcher lifecycle.
At ChronosHub we put the researcher first. Partnering with LibLynx to provide a seamless access across the publisher’s different services aligns perfectly with this ambition.
When users log in to ChronosHub to submit their manuscript, sign a license agreement or pay an open access fee, they get authenticated with the same credentials via LibLynx as for any other of Emerald’s services. Technically, this is done by simply requesting user authentication via the LibLynx API.
Any additional user credentials needed are collected using the same login experience as for publication access, including support for a wide range of authentication methods and automatic identification of institutional affiliations through SeamlessAccess.
In many cases, researchers will be able to use the same credentials they already use for logging in to their university services.