Join this webinar to learn more about the author’s experience when interacting with publishers.
With the rise of open access, the relationship between the publisher and the author has changed, and the author’s experience when interacting with publishers has become increasingly important. Author experience can be split into three areas of interaction: before and during submission, post-acceptance, and post-publication. Optimizing the process for authors both in terms of the content and the presentation of the interaction at the various stages being key and can be achieved both by internal streamlining and by making use of some external technological advances.
The webinar will include short presentations, including topics like marketing, technology and design, followed by an interactive discussion.
Romy is specialized in the academic online publishing industry, with a focus on publisher relations. And she’s one of our key experts in Open Access publishing terms.
Colleen Scollans leads Clarke & Esposito’s Marketing & Customer Experience Practice. She is a seasoned marketing, digital strategy, and customer experience leader.
John's been in publishing (trade, higher ed, scholarly) since before you were born. He's excited about sharing what first-party data can do to help publishers serve all their stakeholders.