It has been in the cards for a while, and we’re ready to share it with you. We’ve gone through denial, acceptance and finally, action. Why the change? Google ‘Chronos’ and you’ll get more than 14,000,000 results. That’s why.
So, why settle for a name change? The eagle-eyed among you may have already noticed. We’re also launching a new brand identity and website! Going from Chronos to ChronosHub may seem like a small difference, but the shift is a significant one.
Branding research determined that evolving the brand identity, rather than a full name change, is the best decision. The reputation and equity built under our previous identity is a valuable asset but no longer accurately reflects our role in a complex ecosystem. The new naming effectively addresses this issue.
“Our research confirmed that evolving our brand identity and name was the right strategic move for us to accurately reflect our work acting as a hub in the research industry,” said Christian Grubak, Co-founder and CEO of ChronosHub.
In all, the branding embodies and marks a strategic pivot in our future direction as a technology company providing tools and services to the research community. We hope you’re as excited as we are for the next stage of our journey and our continued efforts to revolutionize research communication and transform the publishing process.