In the recently released annual report by Silverchair & Hum, Christian Grubak, ChronosHub founder and Co-CEO, emerges as a prominent voice among 17 influential publishing leaders and consultants. As part of a panel discussion, Christian shares compelling insights on the transformative impact of AI on scholarly publishing in the upcoming year. Addressing critical questions such as the areas most likely to be revolutionized by AI and observations on how publishers are anticipated to alter their approaches to audiences in 2024, providing a glimpse into the dynamic future of the publishing landscape.